Max Bupa Launches New Product in Health Insurance

Published On 26 Dec 2019 By Sakshi Aggarwal

Max Bupa has launched a new product lately, which promises ‘innovative’ features. One of India’s leading standalone health insurance players, Max Bupa has introduced Health Premia plan that obeys new IRDAI norms regarding standardisation of exclusions in health insurance apart from offering a lot of new features. 

About Max Bupa’s Health Premia 

Max Bupa’s new product Health Premia covers treatments with new procedures including robotic surgery and cyberknife. It caters to the growing medical needs of customers who want a high-quality health insurance solution. Ensuring 360-degree health cover in India and abroad, this product provides health check-up for adults and children from Day 1 based on their requirements. It also covers maternity expenses and newborn cover without charging an additional premium. Besides, Health Premia offers global coverage for medical emergencies and specified illnesses along with the benefit of in-built travel insurance cover.  

Health Premia is among the first ones to be offered as per IRDAI’s standardisation of exclusion of norms. The product also has travel insurance that comes along for the policyholders. The Managing Director and CEO of Max Bupa, Ashish Mehrotra says, “Policyholders will not have to buy travel policies separately when they travel abroad. It covers treatment abroad for specified illnesses even if it is a planned one, not only during emergencies.” 

In standard travel insurance plans, pre-existing diseases are not covered. Considering the fact, Ashish shared that pre-existing disease will be covered in Max Bupa’s new product for which the waiting period is covered. The product will be available with a sum insured of up to Rs. 3 Crore and will cover maternity benefits too. 

This policy is an important variant and premiums are 4-5% more across different age groups in comparison to other products offered by Max Bupa. Policyholders who travel frequently could be highly benefited from this product.

The coverage features of the new product are being promoted. And so it is mandatory for the insurance companies to comply with all the IRDAI norms for the policies issued after 1st October 2020.   

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