Bajaj Allianz General Insurance Takes a Step Ahead in Securing People's Health
Updated On Dec 31, 2019
Bajaj Allianz General Insurance has introduced an interactive mobile ad which uses real-time weather AP and augmented reality. The highly interactive mobile-led ad campaign will spread awareness among the users about
Apart from headaches, dizziness, nausea, etc., air pollution can have long term effects on people’s health too. The best possible way to fight the adverse effects of air pollution
The ad is created through a collaboration of LogicserveDigital and
Learning from the brief of the concept explained by the insurer, the creative asks the users if they were aware of the level of
Next on the screen will be information on the effects of pollution on health which will urge the users to swipe on their screens searching for a solution. Lastly, on the screen comes insurance cover offered by Bajaj Allianz General Insurance as the need of the hour to fight the harmful effects of pollution.
With this, a ‘Buy Now’ CTA will direct the users to the landing page where they can find the rest of the information about the product.
The CMO of Bajaj Allianz General Insurance, Chandramohan Mehra says, “The air quality issue made us think that how important it is to advocate the importance of health insurance to the audience who were facing this problem. We wanted to do this in a novel and timely manner. This technology-driven ad campaign did in fact, drive home the objectives we had in mind while keeping the users informed about the air quality around them via an interactive ad format.”
The campaign has reached more than 1.9 million users and is enjoying CTR (Click-Through-Rate) of 1.5%, which is 7 times the average for mobile banners i.e. 0.20%. On the creative,
Looking at the adverse weather condition across the country, Bajaj Allianz was aiming towards promoting their own health insurance plan. The insurer wanted to connect the dots between pollution, how it affects health and the requirement of health insurance.
Through the ad, the users will be able to easily choose the most suitable health insurance plan for themselves to combat the situation.