ManipalCigna Launches 'Get ProActiv India' on World Heart Day

An Indian-based insurer, ManipalCigna Health Insurance has launched the Get ProActiv India program as part of its ProActiv living campaign. Designed to encourage people to lead a physically fit and healthy life, the program has been introduced in commemoration of World Heart Day, celebrated on September 29.

Made available for all the policyholders of ManipalCigna, the program promotes physical activity among policyholders in exchange for valuable incentives. The activity is tracked using a wearable telematics device, as well as partner mobile app. Customers will have to simply download the Get ProActiv application and register the required details (such as customer ID, policy details). Effort intensive activities such as cycling, swimming and weight training would make it rewarding for the policyholders. Health Reward points earned from the activities can be redeemed for lower health insurance premiums or increased benefits, with a maximum of 10% of the premium amount.