Bajaj Allianz Presents Its New Brand Identity Caringly Yours

Published On 10 Apr 2019 By Sakshi Aggarwal

One of the top private general insurance companies of India, Bajaj Allianz General Insurance has presented ‘Caringly Yours’ as its new brand identity. The main objective behind this step is to re-position the brand for the Indian customers as a brand that protects and cares in great detail about all their financial burdens. 

The idea behind the changed identity is the belief that one should not settle for less happiness in life because they are unable to find adequate solutions to their problems.  

On the rebranding, Mr. Sanjiv Bajaj, Chairman, Bajaj Allianz General Insurance commented, “We have been consciously building Bajaj Allianz General Insurance to be truly identified as a customer-centric robust insurer. For us, customer centricity is not just a service, but rather a way of being. With our new brand identity of ‘Caringly yours’, we will not only reinforce this message but take it to a newer light”.