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Aditya Birla Health Insurance Launches a Campaign to Motivate Children Towards a Healthy Lifestyle

Published On Mar 19, 2019, Updated On Jun 13, 2019

Aditya Birla Health Insurance (ABHI) has launched campaign #ChaloKhelne to inspire children for outdoor sports. This initiative came into force, November 14, 2018, on account of the Children’s Day. The prime objective of this campaign is to divert children towards a healthy lifestyle and get rid of the addiction of mobiles, tablets, and other digital gadgets. Being engaged in electronic devices, games, and other indoor activities badly affect children’s health and keep them away from overall development.

As it is said that, children don’t listen to their parents, they imitate them. On this note, under this campaign, Aditya Birla Health Insurance urges parents to initiate themselves towards outdoor activities to make their kids join them and make it a part of their daily routine. This can help a lot in giving #ChaloKhelne campaign, a kick start. The firm believes that this movement will lessen the sedentary lifestyle, which will apparently reduce the chances of lifestyle diseases caused due to imbalanced lifestyle. ABHI hopes that the new generation will take a serious note of this movement.

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